YouTube

YouTube description template

A YouTube description template: two lines that restate the promise, chapters from 0:00, one link, and a few hashtags. No character-count myth.

Copy this shape, then replace every line

Line one: the promise, in the same words as the title. Line two: who it is for, or the result they will see. Then a blank line. Then chapters if the video is long enough to skip, with the first stamp at 0:00. Then one link to the playlist or the next video. Then three to five hashtags that name the topic.

The description generator drafts that opening from the topic you type. The description guide explains why the first lines matter.

Chapters only count when they start at zero

A list of times that begins at 1:30 is not the pattern YouTube uses for chapters. Start at 0:00 and add at least two more stamps. Name each chapter the way you would say it out loud.

Do not stuff keywords under the chapters

A paragraph of repeated phrases does not make the topic clearer than the title you already wrote. Tags, in the tag box rather than the description, are a minor signal for misspellings. Keep the combined tag list under YouTube's 500-character limit.

Check the uploads that skip the template

The mini-audit flags descriptions under 100 characters and long videos without chapters. Run it, fix those videos, and keep the template for the next upload. Paid plans can store the rewritten description with the audit. Unlimited can apply a previewed description to YouTube. It does not apply one you have not confirmed.

Keep going

Questions

How long should the description be?

Long enough for the promise, and for chapters if the video is long. Under 100 characters, search has almost nothing to read. There is no magic length past that.

Where do hashtags go?

After the summary, and only a few that name the video. Above 60 hashtags, YouTube ignores every hashtag on that video. More than 15 can already look spammy.

Can the template include my whole link list?

Put one next-watch link after the summary. A block of every profile you have makes the next click harder, not easier.