Engagement rate calculator

How to calculate it

1. Choose the platform. Choose Instagram, TikTok, or YouTube. The denominator changes with the platform.
2. Enter the counts. Enter followers for Instagram, or views for TikTok and YouTube, plus likes and comments. Add saves, shares, or reach when you have them.
3. Read the rate beside the formula. Read the percent next to the formula. Compare it only with your own posts that used the same denominator.

Instagram engagement rate calculator

Instagram has two rates, and they are not interchangeable. By followers, divide likes, comments, saves, and shares by the account's follower count. By reach, divide those same interactions by the reach in that post's insights. A professional account can show reach. A personal account often cannot, and then followers is the only denominator you have.

One post with 80 likes, 10 comments, 5 saves, and 5 shares on an account with 1,000 followers is 100 interactions divided by 1,000 followers. The calculator prints that as a percent beside the formula. Add a second post and the follower rate becomes an average: total interactions divided by followers times the number of posts. The reach rate, when you enter reach, is total interactions divided by total reach, so a post more people saw counts for more.

A follower rate usually gets smaller as the account grows, even when each post reaches a similar number of people. That is the denominator changing, not proof the posts got worse. Compare a follower rate only with other follower rates. The longer walkthrough is how to calculate Instagram engagement rate.

TikTok engagement rate calculator

TikTok uses views as the denominator. A video is shown to people who do not follow you, so a follower count leaves out most of the audience and includes people who never saw the video. Divide likes, comments, shares, and saves by views. Leave shares or saves blank if the analytics screen does not show them. The result will say they were left out.

This percent is not average watch time. A video can be watched through and barely liked, or liked and skipped. Across several videos, the headline number is total interactions divided by total views. Read the per-video lines before you treat one rate as the account. See how to calculate TikTok engagement rate for what the formula leaves out.

YouTube engagement rate calculator

From a public watch page, YouTube engagement is likes plus comments, divided by views. Shares are not on that page, and the calculator does not add a number you cannot see. Most viewers never like or comment, so a YouTube percent is usually smaller than an Instagram rate. They are different fractions. Comparing them does not tell you which video did better.

Likes divided by views are not impressions, click-through rate, or average view duration. Those stay in YouTube Studio. If you have average view duration, the watch time calculator turns it and a view count into hours. A rate also does not say which title to rewrite. The free channel audit reads the public titles and descriptions on your latest uploads. How to calculate YouTube engagement rate separates this formula from the Studio charts.

Paid plans keep the written YouTube fixes. Pro is $9 a month, Growth is $19, and Unlimited is $39. The calculator does not require a plan.

What this number is not

It is not a benchmark, a grade, or a promise about reach. It is the division of the counts you typed. Nothing is uploaded, and the tool does not connect to Instagram, TikTok, or YouTube. If a field is blank, it is blank. The result says when a blank was treated as zero and when a post was left out because views or reach were missing.

A rate does not say which caption to rewrite. The caption and hashtag generator drafts one from words you type and checks the published length limit. It does not score the post. A rate also does not rewrite the profile. The bio generator drafts an Instagram bio, a TikTok bio, or a YouTube channel description from words you type.