Divide by views
A TikTok engagement rate uses views as the denominator. Followers are a weak denominator on TikTok because a video can be shown to people who do not follow you, and a follower count can sit still while views move. Interactions divided by views answers "of the people who were shown this, how many did something other than watch."
The engagement rate calculator uses that formula. Add another video if you want a rate across several posts. The headline number is total interactions divided by total views, so a video with more views counts for more.
Likes are not watch time
Likes, comments, shares, and saves are the numerator. Average watch time, replays, and whether someone finished the video are not in those counts. A video can be watched through and barely liked, or liked and skipped. The rate here does not pretend to be watch time.
If you do not have shares or saves, leave them blank. The calculator will say they were left out. Do not copy a like count into the views field.
How to compare two TikToks
Compare videos that used the same formula. A views rate is not an Instagram follower rate, and a single viral video will pull a weighted rate toward itself. Read the per-video lines before you decide the account "has" one rate.
When one video is ahead, the useful next step is a sequel, not a new niche. The caption generator drafts the first sentence of that sequel from words you type. The posting grid on this site is only a starting hour. Your own view counts replace it.
When the longer video is on YouTube
Creator Climb does not post to TikTok or read TikTok analytics. If the asset you want to fix is the YouTube version, a like rate on TikTok will not rewrite that title.
Paid plans audit the YouTube channel. Pro is $9 a month, Growth is $19, and Unlimited is $39. Checkout is Stripe after you create the account, and you can cancel in Settings. Use this page for the TikTok arithmetic. Use the plans for the YouTube videos.
Questions
Why not divide TikTok engagement by followers?
Views are who actually saw the video. Followers include people who were not shown it, and views include people who do not follow you.
Does this include average watch time?
No. Watch time is a different chart in TikTok analytics. This rate is interactions divided by views.
Is there a good TikTok engagement rate?
No universal one. Compare your own videos that divided by views. A rate copied from another niche is not a target.