Free tool

Best time to post on TikTok

Test TikTok posting times against your own view counts. Start from evening and lunch windows, then keep the daypart that wins.

Starting windows for TikTok

These windows are a starting grid in your audience's local time, drawn from ranges that keep showing up in public platform reports. They are not your analytics. A post that wins at lunch for one niche can flop at lunch for another.

  • Tuesday–Thursday · 7:00–9:00 PM

    Evening sessions are longer, which matters on a feed that decides from the first second and then from replays.

  • Wednesday · 12:00–2:00 PM

    A midday post reaches people who can watch with captions and no sound. Say the topic out loud and on screen.

  • Saturday · 9:00–11:00 AM

    Weekend mornings are a different crowd than weeknights. Use this slot for a post that does not depend on a trend that will be stale by Monday.

Rank your own posts

Add posts you already published. Use one metric the whole time (views, reach, saves, or average percentage viewed). The log stays in this browser.

Log at least 4 posts before treating a ranking as yours (0 so far). Until then, test the starting windows.

Dayparts: Early morning (5–8), Morning (9–11), Midday (12–2), Afternoon (3–5), Evening (6–9), Late night (10–4).

TikTok's clock is your viewers' clock

A video posted into an empty timezone sits until the audience wakes up, and the first people who do see it may not be the ones you make videos for. Check TikTok analytics for follower activity if the account has any history. If it does not, the evening and lunch windows in the tool are a reasonable first test for a general consumer niche in that audience's local time.

Educational and search-led videos are less fragile about the hour than trend videos. A trend that is already a day old will not be saved by a perfect posting time. Film the durable topic.

Log views only if you also remember the hook

A high view count on a video that started with a stunt, ranked next to a tutorial, will tell you the stunt won the hour. It did not. The tool ranks the numbers you type. Keep the series constant while you test the hour, or the hour gets the credit for the topic.

After four comparable videos, look at the lift versus your median. A daypart at 1.1x is noise. A daypart at 1.5x, twice, is worth moving the calendar toward. Then stop testing hours for a month and test hooks instead.

Put the winners on a calendar

Once a daypart wins, generate four weeks of topics for those weekdays and import the .ics file. Set the event time yourself to the winning hour. The calendar tool deliberately does not invent an hour.

Keep going

Questions

Why does my TikTok analytics show a different best time?

Because that chart is your audience and this grid is a generic start. When the two disagree, believe TikTok. Use this page to log posts TikTok's chart does not explain, such as a series you post at an unusual hour.

Should I post at the same minute every day?

A stable weekday matters more than a magic minute. Pick the daypart that wins and post inside it when the video is actually finished.

What if I only have two videos?

The ranking stays locked until four posts are logged. Two videos are a coincidence. Keep the starting windows until then.