There is no frequency that fits every account
Advice that says to post a set number of times a day is describing someone else's capacity and someone else's audience. Your account grows when people recognize the next post, not when you hit a quota. Pick a number you can finish for four weeks, then look at which of those posts people actually watched or saved.
The posting-time planner is a starting grid plus a log of your own posts. It becomes useful after you record a few results. It does not post to Instagram.
Reels, feed posts, and stories are different jobs
A Reel is a video someone can discover. A feed post is often a photo or carousel for people who already follow you. A story disappears and works as a reminder, not as the archive. Counting all three as "posts" makes a cadence look busier than the feed is.
If you can only make one thing well, make that one thing on a stable weekday. Add a second format when the first one is no longer the bottleneck.
Run a four-week test
Write the next four weeks in the content calendar: topic, format, and the day you will publish. Use days you already have free. At the end of the month, keep the slots you finished and drop the ones you skipped. A calendar you abandon is not information.
Do not change the cadence every week because one post was quiet. One quiet post is not a new rule.
What this site will and will not do
Creator Climb does not post to Instagram. The free tools plan the work. The paid plans audit a YouTube channel: titles, descriptions, a video report, and a calendar tied to that channel. Use them for YouTube. Use the free planner for Instagram.
If you want to compare those posts with the same math, the engagement rate calculator divides likes, comments, saves, and shares by followers or by reach. It does not invent a target rate.
Questions
How many times a week should I post?
As often as you can keep going for a month without dropping the quality of the post. There is no universal number that fits every account.
Do stories count as posting?
They are a different surface. Stories disappear. Reels and feed posts stay on the profile. Count the format you want people to find later.
Will Creator Climb post for me?
No. The Instagram tools on this site run in the browser. Paid plans audit a YouTube channel. They do not publish Instagram posts.