YouTube end screens and cards for small channels

What each one does

An end screen shows clickable elements in the last seconds of a video, such as another video, a playlist, or a subscribe button. A card is a small prompt you can show during the video that links to another video or playlist.

Both are set up in YouTube Studio when you edit a video. Check YouTube's Help Center for the current length and placement rules.

Pick one next step

Point the end screen at one video that continues the same topic, or at a playlist. Too many choices make each one less likely to be clicked.

Say it out loud, too. "If this helped, the next video covers [topic]" gives the viewer a reason to click.

Leave room at the end

Plan a few seconds at the end of the video where nothing important is covered by the end screen elements.

Use a card at the moment you mention another video, not at random. A card that matches what you are saying is easier to understand. If you want a list of which uploads to link next, the free mini-audit and the paid plans review your public titles and descriptions.

Questions